We help you to get prepared and pass your Marketing online Certification exams. It’s a better way to learn what you need using our Top Quality Time-Saving Guides and practical tips and tricks. More info: https://www.certificationanswers.com/en/
To find the right mobile bid, you would calculate:
A) (mobile conversion rate / desktop conversion rate) x 100
B) (desktop conversion rate / mobile conversion rate) - 1
C) (mobile conversion rate / desktop conversion rate) + 1
D) (mobile conversion rate / desktop conversion rate) - 1
Explanation:
Find Computer conversion rate and mobile conversion rate using Estimated Total Conversions column. Divide mobile conversion rate by computer conversion rate -1
Read more here: https://support.google.com/partners/answer/6209121?hl=en