When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren't relevant to what you're advertising. How can you use this information?

When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren't relevant to what you're advertising. How can you use this information?

Add the terms as negative keywords

Adjust your product data feed to include irrelevant terms

Increase your Quality Score by including irrelevant terms in ad content

Increase your bids for more relevant keywords

Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

include IP addresses

include Ports

be as specific as possible (for example, http://www.example.com#top)

begin with http:// or https://

Custom labels are a way to:

Custom labels are a way to:

subdivide products into specific product groups in AdWords

set the country in which your products will be sold

tell Google Merchant Center what products to avoid when uploading data

identify the shipping method used for your products

Shopping ads on google.com:

Shopping ads on google.com:

don't use keywords

indicate the name of the merchant

can be served together with text ads

all of the answers are correct

True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.

True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Odell can advertise all of his products on Google Shopping.

False

True

Creating multiple products groups within one ad group allows you to:

Creating multiple products groups within one ad group allows you to:

set different bid modifiers or negative keywords for your products

access a search term report for each product group

base each product group on a specific product attribute you choose

use a single maximum cost-per-click bid across your product inventory

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

Submit in a custom_label attribute as part of the data feed

Identify products using the 'adult' attribute

Include the text "adult" in the product description

Email the support team through the Google Merchant Center Help Center

Which email contact does Google use to notify merchants about account warnings?

Which email contact does Google use to notify merchants about account warnings?

Both Google Merchant Center technical contact and primary contact

Google Merchant Center primary contact

Google Merchant Center technical contact

AdWords primary contact

Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?

Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?

Only the errors

Only the warnings

The warnings and errors

All of the errors, warnings, and notifications

Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

Price and currency

Availability date

Google product category

Sale price

You're optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?

You're optimizing the Shopping campaign for an online jewelry retailer promoting its new line of engagement rings. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales?

Set a short conversion window, such as 7 days

Set a longer conversion window, such as 30 days or 90 days

Create a separate campaign optimized for mobile and compare how it drives sales

Create a separate ad group optimized for mobile and compare how it drives sales

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?

gtin and brand are required, and mpn is recommended

gtin and mpn are required, and brand is recommended

Only brand is required

Only mpn is required

Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

prioritize his Shopping campaigns according to seasons rather than geography

make his winter sports budget high priority by adding his mountain tourism budget to it

add “mountain tourism” to his negative keywords during the winter sports campaign

make the winter sports campaign high priority and the mountain tourism low priority

You can use a product group with a single bid to:

You can use a product group with a single bid to:

organize your ad group by product attributes

create different bid modifiers

ensure your entire inventory has the same bid

set a new campaign priority

Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

Customers can become well-informed about Suzie's products because they'll see important information such as the price, image, and retailer name before they click the ad

Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results

Suzie can serve Shopping ads directly from her website

Shopping ads get customers’ attention because merchants can include words such as "best" in titles and descriptions

Which products should you submit the identifier_exists attribute with a value of no for?

Which products should you submit the identifier_exists attribute with a value of no for?

used electronics

custom-made clothing

bundles

new books for pre-order

A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords' automated bidding features. Before you begin using target ROAS, you need to make sure that:

A client is using manual bidding for its Shopping campaign and you decide to use target return on ad spend (ROAS) to take advantage of AdWords' automated bidding features. Before you begin using target ROAS, you need to make sure that:

the client is using a third-party bidding platform that is compatible with target ROAS

conversion tracking is set up for the campaign and each product group has more than 200 clicks per week a

remarketing list for search ads is set up for the campaign

each product group in the campaign is restructured so that it has fewer than 200 clicks per week

What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

Include relevant attributes in the title such as brand, size, and color

Include the location of his retail store

Include the board style name only

Use special characters such as exclamation points or all caps

Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

use the Bid Simulator, but only for “Everything else in ‘All products’”

check his conversion window settings and see if new product groups create changes

set bids for his new product groups to align with his sales strategy

check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy

In a Shopping campaign, conversion tracking:

In a Shopping campaign, conversion tracking:

only counts purchases after clicks as conversions

grants access to Search Funnel reports, which show how your customers complete a conversion

provides in-depth reporting on how people use your website

allows you to test changes, such as different campaign priorities and product group bids