Doubleclick Studio Assessment - Academy for Ads

Doubleclick Studio Assessment - Academy for Ads

Amanda is preparing a tearsheet of her dynamic ad to send for review. Several reviewers are outside of her agency and do not have access to the DoubleClick Studio account. What share setting should Amanda choose?

•  Private
•  Comment only
•  Public
•  Review

Which reporting dimension represents the dynamic feed's reporting label in a Floodlight report?

•  Dynamic Element Value
•  Unique ID
•  Dynamic Element
•  Dynamic Element Value ID

After publishing an ad in Google Web Designer, how can the graphics files be accessed in DoubleClick Studio?

•  The creative's files are automatically shared in the asset library.
•  The files are initially accessible in DoubleClick Campaign Manager.
•  The files must be manually uploaded into the asset library.
•  The files are accessed through a third-party file manager.
• 
  

In Google Web Designer, which UI panel is used to bind the elements in a creative shell with the data from the dynamic feed?

•  The Properties panel
•  The Library panel
•  The Dynamic panel
•  The Components panel

Which issue is prohibited by DoubleClick Studio, and will cause an HTML5 creative to fail QA?

•  A creative animation that loops indefinitely.
•  The creative was not built in Google Web Designer.
•  The creative's exit URL goes to the wrong page on your website.
•  The total (zipped) file size of the creative is 250 KB.

Which audience lists work for data pass dynamic targeting using DoubleClick Studio and Bid Manager?

•  Google in-market audience segments
•  First-party audience lists
•  Third-party demographic segments
•  Third-party audience lists

Roland helps build some of his team's creative. He also advises on technical requirements for the creative. What role does he play on his team?

•  Brand specialist
•  Production specialist
•  Creative specialist
•  Media specialist

How can you check that the geo-targeting feed names are formatted correctly?

•  Use the formatting from the Canonical Name column in the AdWords API
•  Include a row for the feed's default creative customized to a specific geo-location
•  Use the Conditional Formatting options in the Format dropdown in Google Sheets
•  Use the formatting in the Placement column in the AdWords API

A dynamic ad plays a video when it's clicked. What tool on the creative preview can be used to verify this action occurs?

•  Preview settings
•  Creatives by status
•  Event log
•  Rejection notes

How can a travel advertiser capture flights that users search for using Floodlight tags, in order to deliver a tailored message in the future?

•  Use custom variables, also known as u-variables
•  Use a third-party tool, as this data cannot be captured through Floodlight natively
•  It's not possible, as Floodlight tags can only capture product data
•  Use the global site tag, which automatically tracks this information

Ad Exchange API Basics assessment - Academy for Ads

Ad Exchange API Basics assessment - Academy for Ads


Question 1 of 7

How does the Ad Exchange Creatives API help buyers ensure their creatives are set to successfully compete in the auction?

•  It’s easy to bulk submit creatives.
•  It’s easy to run checks on creative approval status.
•  It’s easy to retrieve a list of active creatives.
•  It’s easy to assign creatives to pre-targeting.

Britta wants to see how many impressions were lost at each stage of the bidding process. What feature of the Ad Exchange API would she use to get this information?

•  Marketplace API
•  Creatives API
•  Billing API
•  RTB Breakout API

How can buyers test the API request and response using live data?

•  Check Ad Exchange reporting
•  Use the “Try this API” widget
•  Review the Ad Exchange Help Center
•  Reference the RTB Breakout

What method is used to verify that an API call is allowed to access a specific Ad Exchange account?

•  Reporting data is used to ensure that the correct data is received.
•  Authorization tokens are passed between the client and the API.
•  DoubleClick support enables the Ad Exchange account for API access.
•  Encrypted calls are used to exchange data between accounts.

Managing client access to the Marketplace through the Ad Exchange API provides what benefit?

•  Buyers can see the status of their client’s negotiations.
•  Buyers can submit client’s creatives to the Marketplace.
•  Buyers can manage client invoicing directly in the API.
•  Buyers can check their client’s creatives against pre-targeting.

You could build an alerting system for when bid filtering exceeds a certain amount by using which API feature?

•  Pre-targeting API
•  Creatives API
•  Marketplace API
•  RTB Breakout API

Which is a benefit for buyers using the Ad Exchange Creatives API?

•  Automatically generated reports
•  Bulk submission of creatives
•  Creative testing
•  Easy assignment of creatives for pre-targeting

Optimize bids and creatives Assessment - Academy for Ads

Optimize bids and creatives Assessment
Question 1 of 13

You're looking to do a Programmatic Guaranteed deal on Ad Exchange Marketplace.
Which action must you take to execute your campaign?

You must sign deal terms for every change in the campaign.
You must manage separate invoices for each publisher you've agreed to a deal with.
You must choose from a different set of inventory than you would through traditional reservation buys.
You must upload creative to your demand-side platform and not send ad tags to the publisher.

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You've decided to create an offer to describe the type of inventory you're seeking. You're looking for inventory from any publisher who has access to Preferred Deals in Ad Exchange.
What type of offer is this?

Open offer
Direct offer
Programmatic Guaranteed offer
Preferred Exchange offer

You trafficked an ad that was rejected due to creative issues.
What's a reason it might have been rejected?

The destination URL does not lead to a parked domain.
The creative makes use of Flash cookies.
The creative is animated, but remains static after 10 seconds.
The initial download is under 100k.

For a Programmatic Guaranteed deal with a cost-per-day (CPD) budget, what occurs when you purchase more impressions than the minimum?

You won't be charged.
You'll be charged more than the CPD daily rate.
You'll be charged the CPD daily rate.
Your deal will be cancelled.

Once Derek's demand-side platform has submitted their bids, what is one tool they can use to get more details on the creative approval status?

Snippet status report
Auction report
Creative (REST) API
Impression query

Alicia is purchasing ad inventory for a major holiday campaign. Since she's under pressure to complete her task in time, she needs to quickly find out why her bid responses were filtered.
What tool can she use to discover this information?

DoubleClick Creative Solutions
DoubleClick Creative Recommendation Tool
Query Tool
RTB Breakout

Using RTB Breakout, you determine that the biggest reason your bid responses were filtered was due to the clickthrough URL being too short.
What additional information can you gain by investigating your "Filtered bids"?

A recommendation for the best tool to correct the rejection
The clickthrough URL you should use instead
The creative IDs and total bids filtered
A list of guaranteed deals that will potentially accept your clickthrough URL

You're about ready to finalize your Preferred Deal, but need to work with your demand-side platform to supplement information from the bid request. To ensure your bid isn't rejected, you'll need to provide information about your publisher's URL, such as disallowed landing URLs, disallowed product categories, and allowed languages.
Where can this information be found?

Client Access API
Publisher settings file
Deal ID
Snippet status report

Your bid response is filtered due to the ad category of your advertiser.
This is an example of what type of rejection?

Auction-filtered
Publisher-filtered
Google-filtered
Content-filtered

What type of transaction and/or auction occurs when a seller invites a buyer to participate?

Open Auction
Programmatic Guaranteed deal
Preferred Deal or Private Auction
Invite-only Auction

Now that Brianne has worked with her demand-side platform to resolve some of the issues causing her bids to be filtered, she'd like to report on the performance of a new campaign she just launched.
Which tool can she use to do this?

Query Tool
DoubleClick Creative Recommendation Tool
Google Web Designer
A third-party ad verification service

You are concerned about the potential of purchasing counterfeit inventory.
How does ads.txt help you avoid this problem?

Publishers and distributors must publicly declare the companies they authorize to sell their digital inventory.
Publishers and distributors are required to register with ads.txt and submit documentation of their eligibility to sell digital inventory.
Ads.txt conducts searches of each publisher and distributor to see if they have any past history of fraudulent inventory.
Ads.txt provides publishers and distributors with a verification code that is listed as part of the auction invite. This code verifies that the publisher or distributor is approved to sell inventory.
Question 13 of 13

A creative was excluded during the publisher review stage of the filtering process.
What could have been a reason for this?

The incorrect use of bid response protocol.
The product category URL is excluded.
The maximum cost per thousand impressions (CPM) is 0 or negative.
The bid amount is lower than the publisher's requirements.

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Which optimization strategies can you use today in universal app campaigns?

Which optimization strategies can you use today in universal app campaigns?

• Optimize for clicks.
• Optimize for clicks.
• Get new users for your app and get new users who are likely to complete in-app actions.
• Optimize for video views.

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. What does mobile provide advertisers that enables them to offer this to customers?

• WIFI
• Cell signals
• Context
• Customer profiles

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

A newer kind of mobile site can do a lot of what only apps used to do, so the line has blurred between sites and apps. What are these sites called?

• Progressive Web Apps
• Mobile Site Apps
• Enhanced Mobile Sites
• Progressive Sites

All of these were recommended to help build a faster site except?

All of these were recommended to help build a faster site except?

• Customer surveys about site performance
• Optimized content delivery
• Site works on a range of screens and devices
• Implementation of AMP (Accelerated Mobile Page) best practices

Which is a good app design practice?

Which is a good app design practice?

• Make previous searches and recent purchases readily available.
• Don’t interrupt users when they make mistakes completing forms, wait until they submit and provide a single report with all errors.
• Zoom viewers in automatically for app content you know is most important.
• Get users to enter valuable user profile information immediately when they first open the app.

Why do mobile advertisers care about driving physical store traffic?

Why do mobile advertisers care about driving physical store traffic?

• All demographics exhibit more loyalty after visiting a store.
• Customers buy more online when they know they have the option to visit a physical store.
• Online retailers who also offer a physical store option have been shown to bring in the most revenue.
• Vast majority of sales still occur in physical stores.

Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

Which kind of targeting can help deliver ads to mobile users when they’re physically near your business location?

• Profile targeting
• Ad schedule targeting
• Location targeting
• Keyword targeting

What two things can you track with AdWords out of the box without making any code changes to your app?

What two things can you track with AdWords out of the box without making any code changes to your app?

• Android app installs and Android in-app purchases
• All app installs and all in-app purchases
• You can actually track any custom event you want to define
• App installs and core user demographics

What is a simple way to target ads to mobile users when they’re near your physical store locations?

What is a simple way to target ads to mobile users when they’re near your physical store locations?

• Target a radius around your Google My Business location(s).
• Target users you know have called your AdWords call-only ad.
• Target a radius around your city.
• Target specific users you know live near your store.

Which extension can help drive installs of your mobile app?

Which extension can help drive installs of your mobile app?

• App extensions
• Sitelink extensions
• Structured snippet extensions
• RSLAs (remarketing lists for search ads)

Which is not a good app design practice?

Which is not a good app design practice?

+0 / 1 

1.   Don't automatically show the search field, make it optional.
2.   Show the value of your app up-front.
3.   Allow users to go back easily in one step.
4.   Create frictionless transitions when going between app and mobile web.
5. 
   

The correct answer was Don't automatically show the search field, make it optional..