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which of these statements is true?

Which of these statements is true?

Location extensions appear when someone who’s physically near the business searches on relevant terms
Location targeting determines which business address appears in an extension
Location targeting enables location extensions
Location extensions appear when an advertiser targets a geographic location



Which statement is true?

Which statement is true?

Ads with call extensions only let people call the business
Call extensions send people to a landing page with a phone number
Call-only ads are available exclusively on the Display Network
Call-only ads only let people call the business



Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

Enhanced cost-per-click (ECPC)
Target outranking share
Target return on ad spend (ROAS)
Maximize clicks

Explanations:

"Target outranking share" is a type of portfolio bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to help your ads outrank ads from another domain. This article explains how the portfolio "target outranking share" bid strategy works, what its settings are, and a few things to keep in mind when using this strategy.

“Target outranking share” is a type of portfolio bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to help your ads outrank ads from another domain.
Read more here: https://support.google.com/adwords/answer/6268616?hl=en

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:
spring dresses in several colors
a single best-selling dress
a catalog of spring and summer dresses
top-selling dresses for all seassons


Explanations:

Repeating explication as question is about the same aspect as previous. A measure that AdWords uses to estimate how relevant and useful your website's landing page will be to people who click your ad. Landing pages with higher ratings are usually well organized and have text that relates to a person's search terms.

Landing page experience refers to how good we think someone’s experience will be when they get to your landing page (the web page they end up on after clicking your ad). You can improve your landing page experience by:
  • providing relevant, useful, and original content,
  • promoting transparency and fostering trustworthiness on your site (for example, by explaining your products or services before asking visitors to fill out forms sharing their own information),
  • making it easy for customers to navigate your site (including on mobile sites), and
  • encouraging customers to spend time on your site (for example, by making sure your page loads quickly so people who click your ad don’t give up and leave your site prematurely).
You can read more here: https://support.google.com/adwords/answer/2404197?hl=en

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:
increase the budget for all of her campaigns that contain these queries as keywords

create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords

lower the budget for all of her campaigns that contain these queries as keywords

increase the bids for the keywords that include the terms “boat,” “snorkeling,” and “beachside”

Explanation:

You know that you can use AdWords reporting tools to see how often your ads are showing to
potential customers, and which keywords are triggering those impressions. With the paid & organic
report, you can also see how often pages from your website are showing in Google’s free organic
search results, and which search terms triggered those results to show on the search results page.
This information helps you better understand how paid text ads and organic search results work
together to help you reach people searching online, use the organic results to identify new,
potentially valuable keywords, and gain a holistic view of how your online presence is performing
overall in terms of attracting views and clicks.


With the paid & organic report, you can also see how often pages from your website are showing in Google’s free organic search results, and which search terms triggered those results to show on the search results page. This information helps you better understand how paid text ads and organic search results work together to help you reach people searching online, use the organic results to identify new, potentially valuable keywords, and gain a holistic view of how your online presence is performing overall in terms of attracting views and clicks.”
Read more here: https://support.google.com/adwords/answer/3097241?hl=en

True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.

True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.
True
False

Explanation:

Shopping ads use your existing Merchant Center product data -- not keywords -- to decide how and where to show your ads. The product data you submit through Merchant Center contains details about the products you sell. We'll use these details when we match a user's search to your ads, making sure to show the most relevant products.
Read more here: https://support.google.com/adwords/answer/2454022?hl=en

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?

An advertiser enables target cost-per-acquisition (CPA) bidding and notices that conversions decrease. What might cause this?
  • The target CPA bid was higher than the recommended amount
  • The target CPA bid was lower than the recommended amount
  • The conversion tracking code snippet was not added to the site
  • The cost-per-click (CPC) bid was lower than the recommended amount
Explanation:

Using historical information about your campaign and evaluating the contextual signals present at auction-time, Target CPA bidding automatically finds an optimal CPC bid for your ad each time it's eligible to appear. AdWords sets these bids to achieve an average CPA equal to your target across all ad groups and campaigns using this strategy. Setting bid limits for your Target CPA bid strategy isn’t recommended, because it can restrict AdWords’ automatic optimization of your bid. It can also prevent AdWords from adjusting your bids to the amount that best meets your target CPA.

Roxanne's online estate-jewelery sales are lagging despite running a great text ad. What else might she do to drive sales?

Roxanne's online estate-jewelery sales are lagging despite running a great text ad. What else might she do to drive sales?

 A)  Increase the number of keywords in each ad group
 B)  Increase her maximum cost-per-click (max. CPC) bid
 C)  Use the Shopping ad format
 D)  Add a location extension to her ad

Explanations:

If you're a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, you'll send us your product data with Merchant Center and create a campaign in AdWords. Then we'll use your campaign to create ads on Google and around the web where potential customers can see what you're selling. We call these placements Shopping ads, because they're more than a text ad--they show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you're selling before they click the ad, which gives you more qualified leads.

As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site.
Read more here: https://support.google.com/adwords/answer/2454022?hl=en

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?
  • Increase the mobile bid adjustment for the campaign
  • Decrease the mobile bid adjustment for the campaign
  • Increase the number of mobile-optimized text ads
  • Decrease the number of mobile-optimized text ads
Explanations:

Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.

Use mobile bid adjustments to show your ad more or less frequently for searches that occur on mobile devices
Read more here: https://support.google.com/adwords/answer/2732132?hl=en

The format of a Shopping Ad is different from that of a standard text ad in that it includes:

The format of a Shopping Ad is different from that of a standard text ad in that it includes:

 A)  a product image, title, price, and merchant name
 B)  a product image, title, price, and extension
 C)  a product image, title, and price
 D)  a product image, background color, and price


Explanations:

If you're a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, you'll send us your product data with Merchant Center and create a campaign in AdWords. Then we'll use your campaign to create ads on Google and around the web where potential customers can see what you're selling. Shopping ad consist of product image, title, price and your business name.


Shopping ads allow you to include an image, title, price, and your store or business name inside your ads, without the need for you to create unique ads for each product you sell.


You can add a “+” modifier in front of the words in a broad match keyword to:

You can add a “+” modifier in front of the words in a broad match keyword to:

 A)  specify that someone's search must include certain words or their close variations
 B)  indicate that this keyword should be dynamically inserted in your ad text
 C)  specify that certain words and their close variants be prioritized
 D)  override a negative keyword with a positive one

Explanations:

Broad match modifiers let you target searches that include at least one of your keywords. This can help increase how relevant your traffic is to your ads, and improve your clickthrough (CTR) and conversion rates.


By adding a modifier, your ads can only show when someone’s search contains those modified terms, or close variations of the modified terms, in any order. The modifier won’t work with phrase match or exact match keywords.
Unlike broad match keywords, modified broad match keywords won’t show your ad for synonyms or related searches. For this reason, it adds an additional level of control. Using broad match modifier is a good choice if you want to increase relevancy even if it means you might get less ad traffic than broad match.
Read more here: https://support.google.com/partners/answer/2497836?hl=en

AdWords Editor lets users do all of these things except:

AdWords Editor lets users do all of these things except:

 A)  simultaneously make edits to multiple accounts online
 B)  keep working while offline
 C)  view statistics for all campaigns
 D)  export and import files

Explanations:

Any advertiser with any size account can use AdWords Editor, but it's especially useful for accounts with multiple campaigns and long lists of keywords or ads. For example, you can: Use bulk editing tools to make multiple changes quickly, Export and import files to share proposals or make changes to an account, View statistics for all campaigns or a subset of campaigns, Manage, edit, and view multiple accounts at the same time, Search and replace text across ad groups or campaigns, Copy or move items between ad groups and campaigns, Undo and redo multiple changes while editing your campaigns, Make changes in draft before uploading them to your account. Keep working even when you're offline.

you can: Use bulk editing tools to make multiple changes quickly, Export and import files to share proposals or make changes to an account, View statistics for all campaigns or a subset of campaigns, Manage, edit, and view multiple accounts at the same time, Search and replace text across ad groups or campaigns, Copy or move items between ad groups and campaigns, Undo and redo multiple changes while editing your campaigns, Make changes in draft before uploading them to your account and Keep working even when you’re offline.

Small-business owner Marcos set up his AdWords campaign by thinking of "obvious" keywords off of the top of his head. What's one way he might improve them?

Small-business owner Marcos set up his AdWords campaign by thinking of "obvious" keywords off of the top of his head. What's one way he might improve them?

 A)  Click the "automatic keyword refresh" button
 B)  See the suggestions on the Opportunities tab
 C)  See the suggestions on the Keywords tab
 D)  Stick with the current keywords for 2 months to collect enough viable data

Explanations:

Opportunities tab — an entire section dedicated to helping you improve your campaigns. Think of the tab as a personal assistant who customizes opportunities for your account. It can help you discover new keywords, improve your bids and budgets, and more. People who've managed their AdWords account long enough to have developed some performance history should try the tab.

The Opportunities tab looks at your account’s performance history, your campaign settings, and Google search volume and trends, and automatically generates opportunities that could improve your performance.

Which is a best practice for creating a mobile-preferred ad?

Which is a best practice for creating a mobile-preferred ad?

 A)  Use the same format and content as you'd use for a laptop ad
 B)  Put your most important information in the second line of ad text
 C)  Integrate mobile Flash video ads
 D)  Use a mobile-optimized landing page

Explications:

Mobile-optimized sites make life easier for mobile users. A mobile-friendly display URL signals to the user that they should expect an enjoyable mobile experience.



Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like "wine glasses" and "drinking glasses." Which might you add as negative keywords to prevent your ads from showing on such searches?

Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like "wine glasses" and "drinking glasses." Which might you add as negative keywords to prevent your ads from showing on such searches?

 A)  "prescription" and "glasses"
 B)  "drinking" and "glasses"
 C)  "glasses" and "wine"
 D)  "wine" and "drinking"

Explanation:


Wine and drinking are irrelevant keywords. Negative keywords let you exclude search terms from your campaigns.This feature can help you focus on only the keywords that matter to your customers. Better targeting can put your ad in front of interested users and increase your return on investment (ROI).

Each of these are benefits you’d expect from Shopping ads except:

Each of these are benefits you’d expect from Shopping ads except:

 A)  free listings
 B)  More traffic and leads
 C)  Better qualified leads
 D)  ease of targeting without needing keywords

Explanations:

Main benefits of shopping ads are More traffic, Better qualified leads, Easy retail-centric campaign management, Powerful reporting and competitive data.

If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads.
Read more here: https://support.google.com/adwords/answer/2454022?hl=en


Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

 A)  The company's email campaigns are the most profitable, with a cost-per-acquisition of US$15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids
 B)  Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15 to US$10 to drive an increase in profit per customer
 C)  Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit
 D)  Ad spend should always be 7% of revenue, which should be used as the target ROI

Explanation:


If your main advertising goal is getting conversions (like sales, signups, or mobile app downloads), then Target CPA bidding can help automatically get more conversions for your budget. It can also help you get more sales while paying less for the clicks that lead to those purchases.

True or False: Adding an extension to a text ad improves an advertiser's Quality Score

True or False: Adding an extension to a text ad improves an advertiser's Quality Score

 A)  FALSE
 B) TRUE

Explanations:

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. Extensions are important for Ad Rank but it's not a factor of Quality Score.


A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on "roses"?

A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on "roses"?

 A)  The "Contact Us" page of the site
 B)  The page on which people sign up for coupons
 C)  The page showing rose bouquets
 D)  The home page, showing 5 types of bouquets that includes roses

Explanation:

A measure that AdWords uses to estimate how relevant and useful your website's landing page will be to people who click your ad. Landing pages with higher ratings are usually well organized and have text that relates to a person's search terms.

Landing page experience refers to how good we think someone’s experience will be when they get to your landing page (the web page they end up on after clicking your ad). You can improve your landing page experience by:
  • providing relevant, useful, and original content,
  • promoting transparency and fostering trustworthiness on your site (for example, by explaining your products or services before asking visitors to fill out forms sharing their own information),
  • making it easy for customers to navigate your site (including on mobile sites), and
  • encouraging customers to spend time on your site (for example, by making sure your page loads quickly so people who click your ad don’t give up and leave your site prematurely).
You can read more here: https://support.google.com/adwords/answer/2404197?hl=en

One factor the AdWords system uses to calculate an ad's actual cost-per-click (CPC) is the:

One factor the AdWords system uses to calculate an ad's actual cost-per-click (CPC) is the:

 A)  cost-per-thousand impressions (CPM) of the ad showing one position lower on the page
 B)  maximum CPC bid of the ad showing in the #1 position on the page
 C)  location targeting of the ad showing one position lower on the page
 D)  maximum CPC bid of the ad showing one position lower on the page

Explanation:

Your actual cost-per-click (actual CPC) is the final amount you're charged for a click. You're often charged less -- sometimes much less -- than your maximum cost-per-click (max. CPC) bid, which is the most you'll typically be charged for a click. Actual CPC is often less than max. CPC because with the AdWords auction, the most you'll pay is what's minimally required to hold your ad position and any ad formats shown with your ad, such as sitelinks. Keep in mind that your actual CPC may exceed your max. CPC if, for example, you’ve enabled Enhanced CPC or if you've set a bid adjustment.


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