Which report indicates the pages of your website where users first arrived?
All Pages report
Landing Pages report
Pages report
Location report
Explanation:
The pages through which visitors entered your site are called landing pages.
Which campaign parameter is NOT standard in Google Analytics ?
Which campaign parameter is NOT standard in Google Analytics ?
utm_source
utm_medium
utm_adgroup
utm_content
Which report helps identify which browsers may have had problems with your website?
Which report helps identify which browsers may have had problems with your website?
The new vs Returning report
The active Users report
The Source/Medium report
The Browser & OS report
By default, when will Google Analytics NOT be able to identify sessions from the same user?
By default, when will Google Analytics NOT be able to identify sessions from the same user?
When the sessions happen in the same browser on the same day
When the sessions happen in different browsers on the same device
When the sessions share the same browser cookie
When the sessions happen in the same browser on the same device
Which of these is NOT a benefit of using segments in your data analysis?
Which of these is NOT a benefit of using segments in your data analysis?
You can isolate and analyze specific conversion paths using conversion segments
You can analyze users by single or multi-session conditions
You can permanently modify the data in your view
You can compare behavior metrics for groups of users like Converters vs non Converters
Explanation:
A segment is a subset of your Analytics data. Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business. You can also use segments as the basis for audiences. A segment is made up of one or more non-destructive filters (filters that do not alter the underlying data). Those filters isolate subsets of users, sessions, and hit.
Read more here: https://support.google.com/analytics/answer/3123951
Which of these can join offline business systems data with online data collected by Google Analytics?
Which of these can join offline business systems data with online data collected by Google Analytics?
Data import
User ID
AdWords Linking
Goal tracking
Explanation:
Data Import lets you join the data generated by your offline business systems with the online data collected by Analytics. This can help you organize, analyze and act upon this unified data view in ways that are better aligned with your specific and unique business needs. For example, as a web publisher, you could join hits collected by Analytics with data dimensions exported from your CMS and CRM systems to analyze the relative contributions of authors to your site.
Read more here: https://support.google.com/analytics/answer/3191589
Which report indicates the last page users viewed before leaving your website?
Which report indicates the last page users viewed before leaving your website?
All Pages report
Landing Pages report
Pages report
Exit Pages report
Which user characteristic may NOT be used to change keyword bids in AdWords?:
Which user characteristic may NOT be used to change keyword bids in AdWords?:
ad preference
device
time of day
location
Explanation:
It comes under the bid adjustment. Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.
Read more here: https://support.google.com/adwords/answer/2732132
Which report helps you determine the percent of your site traffic that has visited previously?
Which report helps you determine the percent of your site traffic that has visited previously?
New vs Returning report
Referrals report
Frequency & Recency report
Sales Performance report
To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?
To send data from a web-connected device like a point-of-sale system to Google Analytics, what would you use?
Data Import
The Networking Protocol
Browser cookies
The Measurement Protocol
Explanation:
The Measurement Protocol lets you send data to Analytics from any internet-connected device. It’s particularly useful when you want to send data to Analytics from a kiosk, a point of sale system, or anything that is not a website or mobile app
Read more here: https://support.google.com/analytics/answer/6086079
Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
Which of the following criteria could NOT be used for a Dynamic Remarketing audience?
Users who viewed your homepage
Users who viewed a search result page on your website
Users who viewed product detail pages
Users who returned an item they purchased
Explanation:
you can implement Dynamic Remarketing by using the preconfigured All Users list, creating more narrowly targeted lists lets you focus your ad content and budget where it will have the most impact. For example, users who have already added items to their shopping carts might need just a reminder or incentive to complete their transactions, while users who have only viewed the products may need more convincing about the overall value of the products.
By following the same procedure you use to create Remarketing Audiences, you can build segment-based Dynamic Remarketing Audiences using your new dimensions.
Read more here: https://support.google.com/analytics/answer/3457161
Custom Dimensions can be used as which of the following?
Custom Dimensions can be used as which of the following?
Secondary dimensions in Standard reports
Primary dimensions in Custom Reports
Secondary dimensions in Custom Reports
All of the above
Explanation:
Custom dimensions can appear as primary dimensions in Custom Reports. You can also use them as Segments and secondary dimensions in standard reports.
Read more here: https://support.google.com/analytics/answer/2709828
Which of these is NOT a valid metric-dimension combination?
Which of these is NOT a valid metric-dimension combination?
Sessions / Source
Time on Page / Device Type
Sessions / Bounce rate
Total Events / User Type
Explanation:
Sessions and Bounce Rate come under metrics. That’s why “Sessions / Bounce rate” is not a valid metric-dimension combination.
Sharing a Custom Report will share the data in that report.
Sharing a Custom Report will share the data in that report.
TRUE
FALSE
Explanation:
When you share a Custom Report, only the configuration information is shared. Your data remains private.
You can read more here: https://support.google.com/analytics/answer/1326774?hl=en
By default, Google Analytics can only collect behavioral data from web-connected systems.
By default, Google Analytics can only collect behavioral data from web-connected systems.
True
False
Explanation:
Google Analytics helps you capture and understand user behavior in most kinds of applications, including mobile apps (iOS and Android), web and SaaS applications, and IOT (internet of things) devices.
Read more here: https://support.google.com/analytics/answer/7126596
Where in the HTML of your webpage should you place your Analytics tracking code?
Where in the HTML of your webpage should you place your Analytics tracking code?
Just after the opening <head> tag of your website
Just after the opening <body> tag of your website
Just before the closing </body> tag of your website
Just before the closing </head> tag of your website
Explanation:
You just need to paste the entire snippet into the HTML on your web pages, just before the closing </head>tag.
Read more here: https://support.google.com/analytics/answer/1008080
Which of these could NOT be tracked using Goals in Google Analytics?
Which of these could NOT be tracked using Goals in Google Analytics?
Making a purchase
Watching a video
Customer's lifetime value
Signing up for a newsletter
What type of data does Google Analytics prohibit you from collecting?
What type of data does Google Analytics prohibit you from collecting?
Product SKU(s)
Purchase amount
Personally identifable information
Billing city
Explanation:
The Google Analytics terms of service, which all Google Analytics customers must adhere to, prohibit sending personally identifiable information (PII) to Google Analytics. PII includes any data that can be used by Google to reasonably identify an individual, including (but not limited to) names, email addresses, or billing information.
Read more here: https://support.google.com/analytics/answer/6004245
Which report helps you understand which kinds of mobile devices were used to visit your website?
Which report helps you understand which kinds of mobile devices were used to visit your website?
Technology > Network report
All Traffic > Source/Medium report
Mobile > Devices report
Site Content > Landing Page report
Explanation:
With this (Mobile > Devices report) report, you can find out how many users you acquired on one type of device convert on that same type of device, how many convert on a different type of device, and how many don’t convert at all.
Read more here: https://support.google.com/analytics/answer/3123672
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