TrueView video discovery ads can run on:

TrueView video discovery ads can run on:

 A)  YouTube

 B)  The Search Network and the Display Network

 C)  The Display Network

 D)  YouTube and the Display Network

Explanations:

Discovery ads is formerly known as “TrueView in-display ads.” Use this format to promote a video in places of discovery, including next to related YouTube videos, as part of a YouTube search result, or alongside other content across the Display Network. Your ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video. The video then plays on the YouTube Watch page or on your channel page. Ads can appear: on YouTube search results, alongside related YouTube videos, on the YouTube homepage, as an overlay on a YouTube watch page, on video partner sites and apps across the Display Network.

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TrueView in-display ads run on:

TrueView in-display ads run on:

·         A) YouTube homepage, channels, watch pages, and search results, and the Display Network

·         B) YouTube videos and search results, and the Display Network

·         C) YouTube watch pages and Masthead ads, and Google search results

·         D) Google TV, Google search results, and the Display Network

Explanation:

TrueView video discovery ads can run across YouTube and Google Display Network. On YouTube they can run on the search results and watch pages for both desktop and m.youtube.com, as well as the homepages for desktop and YouTube mobile apps. The ad unit consists of an image thumbnail and up to three lines of text.

Video remarketing is a way to optimize:

Video remarketing is a way to optimize:

conversions

video campaigns

cost-per-view (CPV) bidding strategies

bidding strategies

Explanation:

You can show personalized ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your videos or YouTube channel. This is known as “video remarketing.” By reinforcing your message with people who have already seen your videos or channel, you’re more likely to succeed in increasing your return on investment.

A viewer can skip watching a TrueView in-stream ad after:

A viewer can skip watching a TrueView in-stream ad after:

A) 10 seconds

B) 2 seconds

C) 5 seconds

D) 7 seconds

Explanation:

Skippable video ads allow viewers to skip ads after 5 seconds, if they choose. Inserted before, during, or after the main video.

You can see average video-view duration metrics in the:

You can see average video-view duration metrics in the:

A) Google Analytics

B) the "Audience retention" tab in YouTube Analytics

C) reports in AdWords

D) the "Campaigns" tab in AdWords

Explanations:

You can use the Audience retention report to get an overall measure of how well your video keeps its audience. Use the report to see: Average view duration for all videos on your channel, Top videos or channels listed by watch time, Audience retention data for a specific video for different time frames, Relative audience retention for a video compared to the YouTube average for similar videos.

Why is average view frequency important to measure?

Why is average view frequency important to measure?

A) It lets you continually track conversions

B) It tells you how many people are viewing the ad

C) It shows you how engaged people are with the ad

D) It shows how often the average person sees or interacts with the ad

Explanation:

Average view frequency is the typical number of times that someone viewed your ad over a given time period. Use this metric to better understand if your video ad is engaging enough to viewers. For example, if your video ad’s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don’t want to view ads more than once.

The typical number of times that someone viewed your ad over a given time period.For example, if your video ad’s average view frequency is 1.49, it means that someone viewed your ad about one and a half times during a specific period. Ideally, the average view frequency should be closer to 1 because, typically, people don’t want to view ads more than once.

Read more here: https://support.google.com/partners/answer/6024272?hl=en

Which is a tip for optimizing a TrueView video for viewer engagement?

Which is a tip for optimizing a TrueView video for viewer engagement?

A) Increase each target group's bid by 100%

B) Add a call-to-action overlay

C) Add exclusions to the campaign

D) Run both an in-stream and an in-display version of the ad

Explanation:

Adding an exclusion is also a good practice and is a way to optimize your campaigns. Same as CTA. Both answers seems equally correct. However for Google the correct answer is CTA

True or False: YouTube remarketing lists can be used with standard text and display ads.

True or False: YouTube remarketing lists can be used with standard text and display ads.

A) True

B) False

Explanation:

You can then use these lists in your targeting settings for new or existing campaigns. Manage your lists anytime in the "Audiences" section of the Shared library". Build and target your remarketing campaign with video ads and other creative formats (text, image, and rich media ads on the Google Display Network).

What is masthead billing based on?

What is masthead billing based on?

A) Impressions

B) A flat daily fee

C) Impressions and clicks

D) Clicks

Explanation:

Mastheads are bought on a cost-per-day basis and appear on the YouTube homepage for a full day (generally 12:00 AM to 11:59 PM, but varies by country).

A TrueView video discovery ad needs to be:

A TrueView video discovery ad needs to be:

 A)  less than 30 seconds

 B)  there isn't a time limit

 C)  more than 30 seconds

 D)  about 2 minutes

Explanations:

Video discovery ad consists of a thumbnail image from your video with some text. While the exact size and appearance of the ad may vary depending on where it appears, video discovery ads always invite people to click to watch the video. The video then plays on the YouTube Watch page or on your channel page.

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________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.

 A)  Contextual

 B)  Placement

 C)  Interest

 D)  Topic

Explanations:

Placements allows targeting unique channels, videos, apps, websites, or placements within websites. For example, you can target an entire high traffic blog or just the homepage of a popular news site. Placements can include: YouTube channels, YouTube videos, Websites on the Display Network, Apps on the Display Network

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Which ad rotation option can't be used for video campaigns?

Which ad rotation option can't be used for video campaigns?

 A)  Rotate evenly.

 B)  Optimize for views.

 C)  Optimize for conversions.

 D)  Optimize for clicks.

Explanation:

You can use the ad delivery setting to specify how often we deliver your active ads in relation to one another within an ad group. For example, you can optimize your ads for views, conversions, or rotate them evenly. With the ad delivery setting, you can also set a frequency cap.

“Optimize for clicks is not available in video campaigns.”

Read more here: https://support.google.com/partners/answer/112876?hl=en

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The initial remarketing list size for video campaigns includes users from the past:

The initial remarketing list size for video campaigns includes users from the past:

 A)  15 days.

 B)  540 days.

 C)  30 days.

 D)  You can't include visitors from past days.

Explanations:

You can show personalized ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your videos or YouTube channel. This is known as “video remarketing” By reinforcing your message with people who have already seen your videos or channel, you’re more likely to succeed in increasing your return on investment. You can set a membership duration for how long a visitor or user stays on your list. Visitors or users are removed from your list by the time their membership duration expires, unless they use your website or app again (in this case the clock is reset for the duration you've set). Default duration is 30 days while maximum durations could be 540 days.

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What does linking an AdWords account to a YouTube account let an advertiser do?

What does linking an AdWords account to a YouTube account let an advertiser do?

 A)  Access more video reporting metrics.

 B)  All of the listed answers are correct.

 C)  Create a remarketing list.

 D)  Create call-to-action (CTA) overlays.

Explanations:

By linking a YouTube channel to an AdWords account, you can access additional video view statistics, call-to-action (CTA) overlays, and remarketing and engagement statistics such as earned views.

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Which devices can an advertiser target with a mobile video masthead?

Which devices can an advertiser target with a mobile video masthead?

 A)  Mobile only

 B)  Both mobile and tablets

 C)  Android only

 D)  Tablet only

Explanations:

Similar to the desktop video Masthead, the mobile video Masthead is a native video-based ad format that only requires a YouTube video to create, and appears on the YouTube homepage on mobile and tablet devices. This includes Android and iOS mobile apps as well as m.youtube.com for smartphone and tablets. Mastheads are bought on a cost-per-day basis and appear on the YouTube homepage for a full day (generally 12:00 AM to 11:59 PM, but varies by country).

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If your client wants a specific reach for a specific price on YouTube, you should use:

If your client wants a specific reach for a specific price on YouTube, you should use:

 A)  TrueView video ads

 B)  affinity audiences

 C)  reservation buying

 D)  placement targeting

Explanations:

As an advertiser or ad agency, you can buy placements on a reservation basis--instead of through the AdWords auction--when you want to pay based on the number of impressions (also known as cost-per-thousand impressions) or per day (cost-per-day). Reservation campaigns also let you buy impressions at a fixed rate. Advertising on a reservation basis is best for promoting brand awareness, for instance, if you're trying to enter a new market, offering a new product or service, or re-branding a product or service.

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A client who wants to advertise before, during, or after popular videos on the Display Network should:

A client who wants to advertise before, during, or after popular videos on the Display Network should:

 A)  create a video ad campaign

 B)  add the keyword "video" to relevant campaigns

 C)  bundle display ads for each target audience

 D)  add a call-to-action (CTA) overlay to video ads

Explanations:

Your video ad plays before, during, or after other videos. After 5 seconds, the viewer has an option to skip the ad. Viewers see videos they're curious about, and you get more views from an audience you know is interested. Because you choose what you want to pay for a view, you get the right audience at the right price. Unlike cost-per-impression (CPM) pricing, you won't need to pay every time your ad is shown.

TrueView video ads under video campaigns give viewers control over which advertisers’ messages they want to see and when. Use this format when you want your video ad to appear before, during, or after other videos on YouTube and the Display Network.

Read more here: https://support.google.com/partners/answer/6052202

True or False: You can use contextual targeting with videos.

True or False: You can use contextual targeting with videos.

 A)  False

 B)  True

Explanations:

AdWords uses contextual targeting when an ad group has keywords or topics and its campaign is set to show ads on the Display Network. By targeting your video ads on YouTube and the Display Network, you can advertise to consumers at moments that matter. With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and remarketing lists, you can reach specific or niche audiences based on who they are, what they're interested in, and what content they're viewing.

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True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.

 A)  False

 B)  True

Explanations:

You can show personalized ads to millions of viewers across YouTube and video partner sites, based on their past interactions with your videos or YouTube channel. This is known as “video remarketing.” You need to a short snippet of code for tracking, but you don't need code just for remarketing in general.

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With a masthead ad, an advertiser can reserve:

With a masthead ad, an advertiser can reserve:

 A)  YouTube search page

 B)  Specific channels

 C)  Specific videos

 D)  The YouTube homepage

Explanations:

The YouTube Masthead is a customizable 970x250 ad that runs on the top of the desktop YouTube homepage for 24 hours.

Masthead ads are reservation based ads. You can run ads on the YouTube homepage.

Read more here: https://support.google.com/partners/answer/6030919?hl=en