The Mobile App Acquisition reports provide data for which of the following?

The Mobile App Acquisition reports provide data for which of the following?

• How many times your mobile apps was installed and opened.
• How users spend time outside of your app
• The type of targeting that has the lowest cost–per–acquisition
• How much data your app has acquired

Explanation:
Acquisition reports let you compare traffic from different sources, from your AdWords campaign to non-AdWords sources. You can use this information to invest your budget in sources that send you high-quality traffic.
The Acquisition reports give you data about how users find your app, including the total number of new users and the most popular devices and operating systems. Use these reports to find out how often your app is downloaded and installed, and how successful certain marketing campaigns are in attracting users.
Read more here:
https://support.google.com/partners/answer/6209187?hl=en
https://support.google.com/partners/answer/6209170?hl=en

Google Analytics is an excellent way to measure visitor activity on your mobile website or app. It's a powerful digital analytics tool that you can use to find out, among other things:

How many people visit your site
How much time they spend there
Where they're coming from
And much more
Analytics can help you understand how customers engage with your site, not just when they convert. Here are a few examples of the insights you can uncover with Analytics reports:

Audience reports tell you more about what kinds of visitors are coming to your site or app — by demographics, location, language, devices, etc. You can use this information to create more-targeted ads to attract the right kinds of visitors.
Acquisition reports let you compare traffic from different sources, from your AdWords campaign to non-AdWords sources. You can use this information to invest your budget in sources that send you high-quality traffic.
Behavior reports can help you improve the content on your site to better fit your visitors' needs and expectations. For instance, you can find out how frequently each page was viewed, or if people left your site right away.
Track mobile apps

Setting up Mobile App Analytics requires the Edit permission for a Google Analytics account and technical knowledge of your app development environment. (If you don’t have an account yet, you can sign up for Google Analytics now.) Before starting the process, consult the best practices for mobile app analytics set up and create an implementation plan. In order to use the power of Google Analytics for your mobile app, you’ll need to complete the steps in this article.

An app advertiser would want to use a third-party tracking company to:

An app advertiser would want to use a third-party tracking company to:

have more control when communicating with each ad network

receive reporting on basic usage analytics

see which of an app's new users came from recent advertising clicks or views

have a single SDK to add to your app instead of one from each ad network

According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

According to a Nielsen study, what percentage of purchase-related conversions happened within an hour of the mobile searches that initiated them?

 A)  75%

 B)  25%

 C)  0%

 D)  50%

Explanation:

Google is releasing the results of a new study conducted with Nielsen on where people conduct mobile searches and what they do after their search. One of the big themes in the report is speed — of all the conversions that happen as a result of a mobile search, 55 percent take place in the first hour.

Read more here: https://techcrunch.com/2013/03/13/google-nelsen-mobile-search/

Source

With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

With a business in an eligible country, advertisers can use Website Call Conversions to track calls to a Google forwarding number on their site from users who arrived there from any source.

A) False

B) True

Explanation:

Google provides a unique phone number that’s displayed with your ads. If a potential customer calls this phone number (Not just arrive on website from any source), AdWords will route the call to your business phone number. You’ll then be able to see detailed reports about calls generated from your ads.

Read more here: https://support.google.com/adwords/answer/2382961?hl=en

The Mobile App Analytics Acquisition reports give you data about:

The Mobile App Analytics Acquisition reports give you data about:

A) How your users spend time outside of your app

B)  How often your mobile apps are installed and opened

C)  Which type of targeting has the lowest cost-per-acquisition

D)  How much data your app has acquired

Explanation:

The Acquisition reports give you data about how users find your app, including the total number of new users and the most popular devices and operating systems. Use these reports to find out how often your app is downloaded and installed, and how successful certain marketing campaigns are in attracting users

Acquisition reports let you compare traffic from different sources, from your AdWords campaign to non-AdWords sources. You can use this information to invest your budget in sources that send you high-quality traffic.

The Acquisition reports give you data about how users find your app, including the total number of new users and the most popular devices and operating systems. Use these reports to find out how often your app is downloaded and installed, and how successful certain marketing campaigns are in attracting users.

Read more here:

https://support.google.com/partners/answer/6209187?hl=en

https://support.google.com/partners/answer/6209170?hl=en

When you use a flexible bid strategy, it will automatically optimize your bids based on:

When you use a flexible bid strategy, it will automatically optimize your bids based on:

 A)  Your performance KPI (Key Performance Indicator)

 B)  Your Quality Score

 C)  Your search terms data

 D)  Your remarketing list

Explanation:

Key performance Indicator’ (or KPI) is a metric which is used to determine how you are performing against your business objectives. Since KPI is also a metric, we can have KPIs in the form of numbers and ratios. So we can have ‘number KPIs’ and we can have ‘ratio KPIs’

Source

Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

Third-party analytics companies can reduce complication for advertisers by providing them only one SDK to add to their apps.

 A)  True

 B)  False

Explanation:

Each ad network has an SDK they would like developers to add to their apps to track performance. However, app developers don’t want to add so many SDKs to their app because this can bloat the size of the app and require constant maintenance. Third-party tracking companies instead provide one SDK to add to your app, and they take care of communicating with each ad network behind the scenes to tell the advertiser which installs came from which network on a single dashboard.

Read more here: https://support.google.com/partners/answer/6209182?hl=en

With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

With a business in an eligible country, call conversions help advertisers understand the value that calls from their ads are driving by counting calls of a minimum duration to a Google forwarding number as conversions.

 A)  False

 B)  True

Explanation:

Google provides a unique phone number that’s displayed with your ads. If a potential customer calls this phone number (Not just arrive on website from any source), AdWords will route the call to your business phone number. You’ll then be able to see detailed reports about calls generated from your ads.

Which of the following is a way for an advertiser to monetize their app?

Which of the following is a way for an advertiser to monetize their app?

 A)  All of the listed answers are correct

 B)  In-app ads

 C)  Charging for app downloads from the Apple iTunes or Google Play store

 D)  In-app purchases

Explanation:

Paid downloads, in-app ads and in-app purchases are three main ways to monetize an app.

In AdWords, you can create and manage video campaigns targeting mobile devices by using ____.

In AdWords, you can create and manage video campaigns targeting mobile devices by using ____.

 A)  "mobile app engagement" campaigns

 B)  "mobile app installs" campaigns

 C)  the TrueView family of cost-per-view (CPV) video ad formats

 D)  "Masthead video" campaigns

Explanation:

In AdWords, you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include: TrueView in-stream ads, TrueView video discovery ads, and bumper ads.

Sitelink extensions:

Sitelink extensions:

 A)  Show your business address, phone number, and a map marker with your ad text

 B)  Allow advertisers to give users the option to land directly on specific pages of your site

 C)  Allow targeted remarketing list users to land directly on specific pages of your site

 D)  Decrease CTR rates as users are sent to specific pages of your site

Explanation:

Sitelinks can take people to specific pages on your site—your store hours, a specific product, or more. When someone clicks or taps on your links, they skip right to what they want to know or buy.

Read more here: https://support.google.com/adwords/answer/2375416?hl=en

Source

An advertiser with stores throughout the country could use the Location Extension Targeting to:

An advertiser with stores throughout the country could use the Location Extension Targeting to:

 A)  Target users who are within 10 miles of one particular city in the country

 B)  Target users the same way across all of their locations

 C)  Target users who are within 20 miles of one particular city in the country

 D)  Decrease bids by 50% for users who are within 10 miles of their stores

Explanation:

YES, it is a correct answer despite ALL online tutorials gives you a the first option as a correct answer. "Near' for Google is a 20-miles radius.

Location extension makes all your business addresses available for any campaign or ad group on the Search, Display, or Search with Display Select networks.You can add multiple addresses by linking your account to Google My Business.Google will automatically pick the best information to be shown to users in the ad.

Read more: https://support.google.com/partners/answer/2404182?hl=en

Source

Auto exclusions allow:

Auto exclusions allow:

 A)  Google's mobile app promotion template ads to be automatically excluded from showing to users who have already downloaded the advertisers app

 B)  Google advertisers to exclude automatic bidding within their mobile app

 C)  Google's mobile app promotion template ads to automatically include showing to users who have already downloaded the advertisers app

 D)  Google advertisers to exclude high install pricing

Explanation:

Automatic exclusions: Google’s mobile app promotion template ads are automatically excluded from showing to people who’ve already downloaded the app.

Read more here: https://support.google.com/partners/answer/6208446?hl=en

Showing your ads on top of the mobile page in search results is beneficial because:

Showing your ads on top of the mobile page in search results is beneficial because:

 A)  Ads below the results get more prominent notice with smaller mobile screens. There are also ads on the right-hand side of the results on mobile

 B)  Ads above the results might get more prominent notice with smaller mobile screens. There are also no ads on the right-hand side of the results on mobile

 C)  Ads above the results get more prominent notice with desktop screens. There are also no ads on the right-hand side of the results on mobile

 D)  Ads above the results get more prominent notice with larger mobile screens. There are also no ads on the right-hand side of the results on mobile

Explanation:

On average, ads that appear on the first page or above the search results get substantially more clicks than ads that appear on other search results pages. Ads on top of the mobile page get more prominent notice on smaller screens. Also, there are no ads on the right-hand side of results on mobile

How do upgraded URLs help advertisers with 3rd party conversion tracking?

How do upgraded URLs help advertisers with 3rd party conversion tracking?

 A)  Allow advertisers to direct users to the app store to download their app

 B)  Show app install ads only to people who haven't downloaded the app yet

 C)  Manage a single tracking URL at the campaign, ad group or ad level that is separate from the landing page URL

 D)  Show deep link URLs only to people who already have the app

Explanation:

You might be familiar with a destination URL—it's the web address people click to get to your landing page. If you use tracking, you also use the destination URL field for tracking parameters and redirects to third-party tracking services. This upgrade replaces the destination URL field with a final URL field, and creates a new field for tracking management. If you don’t use tracking, you won’t need to change a thing.

Source

Which of the following is NOT a type of mobile ad extension?

Which of the following is NOT a type of mobile ad extension?

 A)  App extension

 B)  Call extension

 C)  Sitelink extension

 D)  Download extension

Explanations:

There are different types of extensions in google Adwords. Sitelink, App and Call extensions are just several examples.

Read more here: https://support.google.com/adwords/answer/2375499?hl=en

Source

Automatic bidding is ideal for advertisers who:

Automatic bidding is ideal for advertisers who:

 A)  Want to save time managing bids based on hundreds of signals

 B)  Want to set their own bids for individual keywords

 C)  Want to set their own bids for individual ad groups

 D)  Don't want to spend a lot of time managing keywords

Explanation:

Automatic bidding could save you a lot of time managing your bids. Especially if you are less experienced advertiser

Source

A ____ specifies a location in an app that corresponds to the content you'd like to show

A ____ specifies a location in an app that corresponds to the content you'd like to show

 A)  location link

 B)  location extension

 C)  remarketing link

 D)  deep link

Explanation:

For your destination URL in app engagement ads, you can use a link that just opens your app, or a deep link that will send people directly to a specific screen in your app.

Read more here: https://support.google.com/adwords/answer/6046977?hl=en

Source

iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install can be attributed to an AdWords ad click or view. Why would an advertiser use this solution?

 A)  The advertiser is using an in-house or third party app analytics system

 B)  This is the only available method of conversion tracking for iOS

 C)  The advertiser is interested in cross-device conversions

 D)  The advertiser wants to count calls as conversions

Explanation:

iOS app install confirmation is a feedback mechanism that enables customers and, more commonly, third-party tracking companies, to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. This feedback solution is designed for companies using in-house or third-party app analytics solutions to track attribution across multiple ad networks

Source

Usage data allows advertisers to:

Usage data allows advertisers to:

 A)  Add the conversion tracking tag to their app

 B)  Create remarketing lists based on how frequently or infrequently a customer is using their app

 C)  Create a conversion tracking list and add it to their app

 D)  Change bid adjustments based on mobile traffic

Explanation:

To run a mobile remarketing campaign, you’ll need to set up a remarketing list. You can also incorporate usage data that lets you create remarketing lists based on how frequently a customer is using an app — and remarket based on this information.

Read more here: https://support.google.com/partners/answer/6209136?hl=en