If you’re creating a buyer persona for the first time, which of the following is the BEST piece of information to start with?

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If you’re creating a buyer persona for the first time, which of the following is the BEST piece of information to start with?

A) A job title that many of your customers share.
B) A list of your solution’s most popular features.
C) A list of benchmarks every buyer needs to complete.
D) A script you use on phone calls.