One of your customers gives you a referral for someone they think would be a good fit for your offering. You send an email to the person to get more information about the challenges they’re facing, and then you set a task to remind yourself to follow up later. Which of the following is the BEST way to proceed?

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One of your customers gives you a referral for someone they think would be a good fit for your offering. You send an email to the person to get more information about the challenges they’re facing, and then you set a task to remind yourself to follow up later. Which of the following is the BEST way to proceed?

A) Shift your focus to other contacts and resist the urge to follow up before the follow-up date you set. You don’t want to risk becoming a nuisance.
B) Shift your focus to other contacts, but keep an eye on your email notifications. If the contact opens the email multiple times, you should give them a call right away rather than waiting for the follow-up date to arrive.
C) Continue to think about the contact. Send them frequent emails with helpful content. The task is only a failsafe in case you get distracted.
D) When the task comes due, if you haven’t heard back from the person, send them a break-up email and stop contacting them.