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True or false? If you have multiple buyer personas, you only need one email template for each persona.
A) True. You should only ever have one template for a buyer persona so you can be sure you’re providing a consistent experience to all of your contacts.
B) True. A good buyer persona represents a specific type of person in a specific phase of the sales cycle, so you’ll usually only need one template per persona.
C) False. A buyer persona represents a specific type of person, but you’ll need multiple templates for each persona to address their changing needs as the sale progresses.
D) False. A buyer persona represents a broad range of people, so you’ll need different templates for each kind of person represented by that persona.
B) True. A good buyer persona represents a specific type of person in a specific phase of the sales cycle, so you’ll usually only need one template per persona.
C) False. A buyer persona represents a specific type of person, but you’ll need multiple templates for each persona to address their changing needs as the sale progresses.
D) False. A buyer persona represents a broad range of people, so you’ll need different templates for each kind of person represented by that persona.
