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True or false? Knowing if your emails are getting opened is only helpful for email templates.
A) True. Non-templated emails don’t generate enough meaningful data for open rate to matter.
B) True. The main benefit of knowing whether an email is getting opened is to judge the effectiveness of its subject line.
C) False. Even for non-templated emails, open rate can help you see how engaged a contact is.
D) False. Open rate is only helpful for non-templated emails. For templates, click rate is a better measure.
B) True. The main benefit of knowing whether an email is getting opened is to judge the effectiveness of its subject line.
C) False. Even for non-templated emails, open rate can help you see how engaged a contact is.
D) False. Open rate is only helpful for non-templated emails. For templates, click rate is a better measure.
