You notice that the emails you send using one of your templates aren’t getting opened as frequently as the emails you send using your other templates. Which of the following solutions should you try first?

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You notice that the emails you send using one of your templates aren’t getting opened as frequently as the emails you send using your other templates. Which of the following solutions should you try first?

A) Change the template’s subject line. The current subject line probably isn’t compelling enough.
B) Give it more time. In many cases, it can take weeks or even months for open rate to generate meaningful results.
C) Change the content inside the email. It probably isn’t relevant to the people you’re contacting.
D) Change your buyer persona. You’re probably sending emails to the wrong kind of prospect.