Dig into ad formats on Ad Exchange Assessment Answers - Academy for Ads

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Dig into ad formats on Ad Exchange Assessment Answers - Academy for Ads

• B1. 

• The mobile rich media ad interface definition (MRAID) standard would most help you make which type of ad?

  +0 / 1 
  1.   An ad that a user can expand by clicking it
  2.   An ad that blends seamlessly with surrounding webpage content
  3.   A static banner ad that displays in mobile apps
  4.   An ad with high viewability with a low cost per click
  The correct answer was An ad that a user can expand by clicking it.

• C2. 

• Which task could be best accomplished using the Ad Exchange Marketplace?

  +0 / 1 
  1.   Identify available inventory for mobile device types.
  2.   Identify the optimal bidding strategy for a specific type of mobile creative.
  3.   View total bids won at auction for a specific mobile creative.
  4.   View average cost per click for a specific mobile creative.
  The correct answer was Identify available inventory for mobile device types..

• C3. 

• Which mobile ad format would you use if your client wanted their ad to run before product review video clips on a popular tech website?

  +0 / 1 
  1.   Mobile web instream
  2.   Native video ads
  3.   Mobile app instream
  4.   Mobile app interstitial
  The correct answer was Mobile web instream.

• D4. 

• Which information about a creative would you retrieve using the real-time-bidding (RTB) Breakout tool?

  +0 / 1 
  1.   Bids lost in auction
  2.   Tips for winning auctions
  3.   Monthly budget
  4.   Ad dimensions
  The correct answer was Bids lost in auction .

• D5. 

• Which steps would best help you retrieve information on cost per click for a native advertising campaign?

  +1 
  1.   Open the Query Tool, filter ads by creative size, and report on the cost-per-click metric.
  2.   Open the Query Tool, query ads by type, and report on the cost-per-click metric.
  3.   Open the real-time-bidding (RTB) Breakout tool, filter by creative ID, generate a report.
  4.   Open the real-time-bidding (RTB) Breakout tool, filter by creative type, generate a report.

• A6. 

• What is an important creative detail to keep in mind when buying cross-screen TV advertisements?

  +1 
  1.   VPAID (Video Player-Ad Interface Definition) ad streaming is not accepted.
  2.   Interactive media ads using VAST (Video Ad Serving Template) are not accepted.
  3.   High-quality MP4 videos are not necessary.
  4.   "DeviceType" bid request signals are irrelevant.

• E7. 

• While browsing a real estate website on your mobile phone, you come across a native ad. 

  
  What best describes its appearance?+0 / 1 
  1.   The ad is rendered in a way to match the look, feel, and function of the site.
  2.   The ad is a full-sized image.
  3.   The ad is a banner ad displayed at the top of the screen.
  4.   The ad is an interactive game.
  The correct answer was The ad is rendered in a way to match the look, feel, and function of the site..

• B8. 

• Which of the following are features of mobile app interstitials?

  +0 / 1 
  1.   Full-screen display and high clickthrough rate
  2.   Desktop compatibility and high available inventory
  3.   Full-screen display and low clickthrough rate
  4.   Mobile rich media ad interface definition (MRAID) compatibility and limited available inventory
  The correct answer was Full-screen display and high clickthrough rate.