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Hootsuite Advanced Social Advertising Certification Answers

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Hootsuite Advanced Social  Advertising Certification Answers

50 multiple choice questions
60  minutes
Unlimited attempts
LinkedIn Certificate
Spot in Hootsuite Certified Professionals Directory
The certification exam tests your knowledge of the essential elements of Social Advertising, including setting campaign goals, the use of remarketing and lookalike audiences, building and testing social ads, and measuring the impact of ad campaigns.
This course was designed and produced in close consultation with social advertising thought leaders and practitioners; the learnings are high practical, and can be implemented into the creation and maintenance of ad campaigns right away. 

These are the topic areas you’ll learn about when you sign up for the full certification course: 
Lesson 1: The Social Advertising Landscape
  • Introduction with Ryan Ginsberg
  • Using Advertising Strategies to Achieve Organizational Goals

Lesson 2: Setting the Stage for a Successful Social Media Ad Campaign 
  • What a Successful Brand and Conversion Campaign Looks Like
  • Best Practices for Setting Ad Campaign Goals and Determining Parameters for Success
  • The Ad Journey - Optimizing your Organization, Budget, Landing Pages, and Campaign Tracking.

Lesson 3: Advanced Best Practices for Targeting Social Advertisements
  • Strategic Selection and Application of Buyer Personas 
  • Advanced Targeting Strategies for Facebook, Instagram, Twitter, and LinkedIn
  • Advanced Use of Remarketing and Lookalike Audiences

Lesson 4: Creating and Iterating on Social Ads
  • Optimizing Visual Assets for Engagement
  • Taking Ad Copy to the Next Level
  • Pro Tips for Mastering Facebook’s Power Editor
  • Best Practices for Building and Testing Social Ads

Lesson 5: Bidding and Buying Social Ads
  • Tactical Budgeting and Optimizing Efficiency Metrics
  • A Quick Introduction to Calculating Manual Bid Amounts
  • Tactics for Optimizing Social Video for Brand Engagement
  • Advanced Strategies for Winning Facebook Bidding Auctions
  • Driving Optimal ROI through Ad Analysis and Iteration

Lesson 6: Tracking the Impact and ROI of your Social Ads
  • Measuring Engagement and Impact of Ad Campaigns
  • Benchmarking your Ad Campaign Performance to Prove ROI
  • Using Data to Grow Future Campaign Success

While each campaign will be unique, in general, reach, views, and engagements are metrics most commonly associated with measuring the success of a ___________ Campaign.


Brand
Middle of Funnel (MOFU)
Revenue
Vanity
Performance

For advertising campaigns focused on <strong>Performance</strong>, generally you’ll be measuring a tangible, specific action, referred to as a(n):


link click
top of funnel metric 
middle funnel metric
impression
conversion


When creating performance ads, social advertisers find it useful to use data that’s been collected on visitors to their organization’s website to create targeted custom audiences for the ad. The best way to gather this website data is by installing _____________ on your website and any relevant landing pages as early as possible.   


Pixels and Google Tag Manager
Google Capture and Facebook Tracking
Facebook Collection Manager and Instagram Photo Tracker
Facebook Ads Manager
UTM Parameters
none of the options in this list


To keep your campaigns organized, we recommend creating a ____________ for all the social ads you create, using details like the year, ad name, the ad set name, audience, coupon code, and the date the ad expires. 


separate Ads Manager Account
collapsable mindmap 
folder system
naming convention
none of the options in this list