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Yandex Direct Certification Answers
How often is CPC information updated in the client interface?
Every 15 minutes.
Every 5 minutes.
Every 30 minutes.
If an ad's CPC is lower than the minimum search CPC, can the ad appear anywhere else?
Yes, the ad can appear on the "All ads" page.
Yes, the ad can appear on the "All ads" page and sites in the Yandex Advertising Network.
No, the ad will not appear anywhere.
How do geotargeting settings affect CPC?
CPC can be different depending on the competition of the region(s) indicated.
Geotargeting increases CPC in all indicated regions.
Geotargeting has no affect on CPC.
Where can ads in dynamic placement appear?
Usually below search results on the second and subsequent pages. If guaranteed placement appears to the right of the search results, dynamic placement is beneath it.
On all search results pages, to the right of search results.
On the first search results page, below search results.
How are entry prices for premium placement and guaranteed placement calculated?
The CTR of the ads shown to the right of the search results and in premium placement (for the past month of the campaign) is taken into account.
The CTR of the query when shown to the right of the search results and in premium placement (for the past 28 days of the campaign) is taken into account.
The product of CTR and the quality coefficient is taken into account separately for the entry prices for guaranteed placement and those for premium placement (for the past 28 days of the campaign).
What do you pay for when placing ads on Yandex.Direct?
Days
Impressions
Clicks
CTR does NOT affect:
The time your ad is displayed.
CPC.
The entry price for guaranteed placement and premium placement.
Which type of product can be advertised on Yandex.Direct targeting Russia?
Medical equipment and biologically active food supplements.
Whisky and other alcoholic drinks.
Cigarettes and smoking accessories.
What will happen if an ad contains superlatives and/or claims comparing the product advertised to its competitors?
This ad will not pass moderation.
The advertiser must provide third party research proving such claims.
The advertiser's page must provide third party research proving the claims.
How many characters may an ad title and text have?
Ad title - 35. Ad text - 100.
Ad title - 33. Ad text - 75.
Ad title - 35. Ad text - 73.
How many ad groups can a campaign have?
1000
100
500
Can an ad appearing in Russia include English words?
Yes, if the ad copy provides a Russian translation.
No.
Yes, without any restrictions
How does autofocus work?
This feature automatically manages CPC.
This feature automatically disables low CTR keywords.
This feature automatically adds relevant negative keywords to your keyword list.
Which of the following statements about geotargeting is true?
Geotargeting automatically detects the advertiser's region and includes it in the campaign settings.
Geotargeting detects the region where an ad is displayed by analyzing the advertiser's site and connects it to each ad.
Geotargeting lets you target your ads by region and can be configured both for the whole campaign and each ad.
Which of the following statements about negative keywords is true?
Negative keywords at the campaign level replace those at the ad level.
Negative keywords at the campaign level supplement, but do not replace those at the keyword level.
Negative keywords at the campaign level replace those at the keyword level.
What are ad group tags used for?
To include additional information in the ad text that appears on search results pages.
To organize ad groups and manage them faster and easier.
To create ad templates for dynamic keyword insertion.
What happens when a keyword is paused?
its CTR will be reset in 3 years.
its CTR will be reset in a week.
its CTR will be reset in 28 days.
Can you choose specific times and days for your ads to appear?
Yes, by configuring time targeting in campaign settings.
Yes, ads automatically run only during the working hours in your vCard.
No, ads are displayed around the clock.
Can you use time targeting to automatically adjust bids at certain hours of the day?
Hourly bid adjustments are not available in Yandex.Direct.
Time targeting allows you to adjust bids only on certain days of the week.
Time targeting allows you to adjust bids at certain hours as a % of your base bid.
Does the CTR of Related Keywords affect the CTR of the original keyword?
No, it is used to calculate the entry price for the original keyword.
Yes, it affects the CTR of the original keyword and the ad as a whole.
No, it does not affect the CTR of the original keyword.
Which reports show the websites and apps where your ads appeared?
The 'By Site' report and Report Wizard.
This data is not available in Yandex.Direct.
Only the 'By Site' report.
Where can you see the number of impressions and clicks by users in Moscow over a certain period?
In a report on the “By Region” page or in Report Wizard.
In a report on the “By Region” page.
In a report on the “Statistics by day” page.
How can you get a search query report in Yandex.Direct?
By installing Yandex.Metrica on the advertised website.
By creating a report in the "Search queries" section.
You cannot get a search query report in Yandex.Direct.
Why is there no "View Statistics" link for my campaign in the user interface?
Your ads have not yet been displayed
An system error occurred — there should be a link.
Some ads in your campaign were rejected during moderation.
What happens if you set high priority for all keywords when using an automatic bid management strategy?
Your ads will only appear in premium placement.
Keyword priority will have no effect.
Your ads will only appear on the first page of search results.
What is the applicable period for the Weekly Budget strategy?
The past 7 days
7 business days
One calendar week
Which keywords does Yandex.Direct prioritize if you use the Weekly Budget: Maximum Clicks strategy without setting keyword priorities?
Random keywords.
Keywords with higher CTR.
Keywords with higher search volumes.
You are bidding on the keyword "leather sofas". Which search query will trigger your ad to appear?
sofa leather
leather sofa for sale
cheap leather sofas online
You are bidding on the keyword: chocolate +with nuts. Which search query will trigger your ad to appear?
White chocolate +with nuts
Chocolate nuts
Chocolate +without nuts
What is the + (plus sign) operator used for?
Adding + to a keyword forces prepositions, conjunctions and pronouns (which are normally ignored) to be included in the search query.
Adding + to a keyword will result in ads showing only for queries exactly matching your keyword.
Adding + to a keyword displays it in bold.
[tree delivery] is the keyword you are bidding on. Which search query will trigger your ad to appear?
Trees delivery
Trees floral delivery
Delivery a tree
How can you increase your ad's CTR?
Include a phone number in your ad text.
Write the ad text in CAPITAL LETTERS.
Include a keyword in the ad title.
What are stop-words?
words that prevent an ad from being displayed if they appear in the search query.
function words and pronouns that are automatically excluded from a user search query when selecting ads for display.
words that are automatically added to negatives for brand safety reasons.
Ad title: “Wedding flower arrangements”, text: “Flower arrangements for your dream wedding! A free bouquet for the bride!”. Which keywords should be used to increase keyword to ad relevance?
wedding flowers
order flowers delivered
free bouquet
Where can you add negative keywords?
to each keyword, ad group and campaign.
to each keyword.
to each keyword and each ad group.
Ad title: “Chauffeur driven car hire”, text: “A large selection of cars. Courteous drivers. Discounts on limousines!”. Which keywords should be used to increase keyword to ad relevance?
chauffeur driven limousine hire
taxis
car sales
Ad title: “Orthopedic mattresses”, text: “Orthopedic springless mattresses from Italy! Free delivery! Discounts!”. Which keywords should be used to increase keyword to ad relevance?
orthopedic springless mattress
spring children’s mattress
inflatable bed mattresses
What are negative keywords?
Function words that are automatically excluded from a user search query when selecting ads for display.
Words automatically added during moderation to increase the campaign's effectiveness.
Words that, if present in the search query, stop an ad from appearing.
Choose the correct statement about moderation.
Moderation involves checking advertising materials to ensure they conform to Yandex Policy and Advertising Requirements.
Moderation is a 24/7 process of moderators manually checking advertising materials.
Moderation involves manual and automatic reviews of advertising materials to ensure they conform to the federal law "On Advertising" and Yandex Advertising Requirements.
Can you stop your ads from displaying on specific sites in the Yandex Advertising Network or partner ad exchanges?
No.
Yes, you can block up to 1000 sites or partner ad exchanges.
Yes, you can block up to 100 sites or partner ad exchanges.
How is CPC calculated for content sites in the Yandex Advertising Network?
CPC depends on the site's content, as well as the number of Direct ads placed on it.
In most cases, CPC on content sites is 0.01 USD.
CPC is adjusted separately for each Yandex Advertising Network site, taking its quality coefficient into account.
How can you get a statistical report on impressions and clicks on content and search sites for a specific period?
Such statistics are only available in “By site” reports.
Select “Positions”, “Sites” and a time period in Report Wizard, and filter by search.
Click “Show additional settings” in any statistical report and tick “Search” and “Content”.
Where will your ads appear if you run a search-only campaign with ad networks disabled?
Yandex search results page.
Yandex search results page and search partners.
search partners.
Which strategy allows you to disable search ads and run an ad networks only campaign?
Average CPC
This is possible with all strategies.
Manual Bid Management
It is forbidden to retarget visitors to certain types of websites like:
banking services
medical services
cross-border delivery services
At which level can bid adjustments be set?
At the ad level only.
At the ad group and campaign level.
At the campaign level only.
What is necessary in order to use retargeting in Yandex.Direct? Select the most complete answer.
Install Yandex.Metrica with active goals or segments on the site.
Install Yandex.Metrica, activate ad networks.
Install Yandex.Metrica with active goals or segments on the site, activate ad networks.
