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When you use a flexible bid strategy, it will automatically optimize your bids based on:
A) Your performance KPI (Key Performance Indicator)
B) Your Quality Score
C) Your search terms data
D) Your remarketing list
Explanation:
Key performance Indicator’ (or KPI) is a metric which is used to determine how you are performing against your business objectives. Since KPI is also a metric, we can have KPIs in the form of numbers and ratios. So we can have ‘number KPIs’ and we can have ‘ratio KPIs’
