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If your client wants a specific reach for a specific price on YouTube, you should use:
A) TrueView video ads
B) affinity audiences
C) reservation buying
D) placement targeting
Explanations:
As an advertiser or ad agency, you can buy placements on a reservation basis--instead of through the AdWords auction--when you want to pay based on the number of impressions (also known as cost-per-thousand impressions) or per day (cost-per-day). Reservation campaigns also let you buy impressions at a fixed rate. Advertising on a reservation basis is best for promoting brand awareness, for instance, if you're trying to enter a new market, offering a new product or service, or re-branding a product or service.
