To more fully capture mobile's contribution to a sale, advertisers need to consider what?

To more fully capture mobile's contribution to a sale, advertisers need to consider what?

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1.   More than just the last click
2.   Just the last click
3.   The first and last click
4.   Customer intent

Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

Call-only ads are like ad call extensions in that they let you start a call with a touch. How are they different from ad call extensions?

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1.   Call-only ads don't include a link to a mobile site.
2.   Call-only ads run for shorter durations than ad call extensions.
3.   Call-only ads don't appear on mobile devices.
4.   Call-only ads cost more, but reach farther.

The correct answer was Call-only ads don't include a link to a mobile site..

Which campaign type lets you automatically advertise your app across many channels without needing to understand details about each?

Which campaign type lets you automatically advertise your app across many channels without needing to understand details about each?

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1.   Universal app campaigns
2.   App promotion campaigns
3.   Display Network campaigns
4.   Search campaigns

The correct answer was Universal app campaigns.

How do advertisers get their usage data into Google when they use third-party tracking companies?

How do advertisers get their usage data into Google when they use third-party tracking companies?

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1.   The tracking companies deliver their usage data to Google with server-to-server pings.
2.   Advertisers download the data manually from within AdWords.
3.   With the TPT plug-in and AdWords.
4.   They don't, AdWords doesn't work with third-party tracking companies.

The correct answer was Advertisers download the data manually from within AdWords..

What is a simple way to target ads to mobile users when they're near your physical store locations?

What is a simple way to target ads to mobile users when they're near your physical store locations?

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1.   Target a radius around your Google My Business location(s).
2.   Target users you know have called your AdWords call-only ad.
3.   Target a radius around your city.
4.   Target specific users you know live near your store.

The correct answer was Target a radius around your Google My Business location(s)..

These are all key to good mobile site design except?

These are all key to good mobile site design except?

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1.   Easy user customization
2.   Easy navigation
3.   Easy search
4.   Easy conversion

Students should use the right tools for each of their classroom tasks. Match the most appropriate Google tool for each task by moving the rows up and down.

Students should use the right tools for each of their classroom tasks. Match the most appropriate Google tool for each task by moving the rows up and down.

A) Data analysis and organization for market research projects

B) Viewing assignment details and turning in work digitally

C) Creating images, charts, and mindmaps

D) Online research for an essay

E) Creating a group presentation