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A custom Lightbox ad must have a format hosted in:

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A custom Lightbox ad must have a format hosted in:

 A)  DoubleClick Studio
 B)  AdWords
 C)  DoubleClick Campaign Manager
 D)  DoubleClick Studio or AdWords

Explanations:

Custom Lightbox ads must be hosted in Doubleclick Studio, trafficked from Doubleclick Campaign Manager (DCM), and implemented in AdWords.

Read more here: https://support.google.com/adwordspolicy/answer/6135143?hl=en