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How can an advertiser calculate the view rate of a video campaign?
A) By dividing the number of views by the number of impressions
B) By dividing the number of impressions by the number of clicks
C) By dividing the number of clicks by the number of views
D) By looking at the percentage of viewers who watched the video until the last quartile
Explanations:
View rate shows you the number of views or engagements your video ad receives divided by the number of times your ad is shown (video and thumbnail impressions).
