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If you want to reach certain categories of apps with in-app display ads, or if you know the apps you want to target, you should:
A) Create a placement inclusion for mobile apps
B) Create a Display Network campaign targeted to mobile apps
C) Enable Active View Reporting
D) Go to "Campaign Exclusions" from the Display Network tab
Explanation:
If you want to target particular categories, first you need a Display campaign targeting mobile apps
