We help you to get prepared and pass your Marketing online Certification exams. It’s a better way to learn what you need using our Top Quality Time-Saving Guides and practical tips and tricks. More info: https://www.certificationanswers.com/en/
What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
A) The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
B) The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content - for example by clicking Install or watching the first 30 seconds of the ad - with CPV bidding
C) The advertiser pays for an impression with CPC bidding and pays when someone watches at least 5 seconds of the ad with CPV bidding
D) The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there's an impression with CPV bidding
Explanations:
With Cost-Per-Click (CPC) bidding, you can set a maximum price on the cost of someone clicking on your AdWords ads. You pay per click. CPV is a bidding method for video campaigns where you pay for a view. A view is counted when a viewer watches 30 seconds of your video ad (or the duration if it's shorter than 30 seconds) or interacts with the ad, whichever comes first. Video interactions include clicks on the call-to-action overlays (CTAs), cards, and companion banners.
