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What is an app install ad?
A) An app extension which shows a link to your app below your ad
B) An ad format for advertisers to re-engage with users who have already downloaded the app
C) A templated way to create text, banner, image, and interstitial ads driving users to the Google Play store
D) A type of targeting used to match your ads to sites or pages based on the keywords or topics you've chosen
Explanation:
Mobile app installs campaigns can help you create custom app install ads that run exclusively on phones and tablets. AdWords helps create your app install ads based on your app icon and reviews, and these ads take people straight to the app store to download your app.
Read more here: https://support.google.com/adwords/answer/6309936?hl=en
