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When should an advertiser use an app extension instead of an app promotion ad?
A) To re-engage with users who have already downloaded the app
B) With keywords intended to drive app download, but still give the option to visit the mobile website
C) To run your ad on both Search and Display
D) With keywords intended to direct users to the mobile website, but still give the option to download the app
Explanation:
App extension is a good way if you want to direct users to your mobile website but also leave a possibility to download an app.
