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Which of the following is NOT a best practice for a financial company to keep users from dropping out of the funnel?
Letting users convert as a guest
Using click-to-call buttons for complicated forms or complex tasks
Remembering and prefilling preferences of registered users in forms
Asking for registration to use the site
Explanation:
Participants appreciated the option to call a financial-services company to complete an action over the phone, rather than fill out complicated forms on their mobile devices.
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