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Which of these formats can be booked cross-screen (mobile and desktop)?
A) Video Media Layout Mastheads
B) Rich Media Custom Mastheads
C) Rich Media Layouts Mastheads
D) Video Mastheads
Explanations:
The YouTube Masthead is a customizable 970x250 ad that runs on the top of the desktop YouTube homepage for 24 hours. They can be booked "cross-screen"
Google offers a variety of video formats to meet advertisers’ brand needs. These run seamlessly cross-screen:
- Video Masthead — Including optional interactivity
- TrueView in-stream ads — Skippable pre-rolls and mid-rolls, including optional interactivity features
- Reserve in-stream ads — Reservation-booked skippable (In-Stream Select) and non-skippable (standard in-stream) pre- and mid-rolls
- TrueView Video Discovery ads — Banner template with video thumbnail and text description that drives YouTube video watch page
