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Which should you consider when evaluating the performance of an advertiser's TrueView campaign for brand awareness?
A) View rate, cost-per-view (CPV), and follow-on views
B) View rate and cost-per-click
C) Clickthrough rate (CTR) and cost-per-click (CPC)
D) The targeting options that were used
Explanations:
View rate, cost-per-view and follow-on views are important metrics if you are running branding campaign.