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Which of the following is the correct format for a custom campaign parameter added to a URL?

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Which of the following is the correct format for a custom campaign parameter added to a URL?
(select all that apply)


www.googlemerchandisestore.com/?utm campaign=fallsale

www.googlemerchandisestore.com/?utm_campaign=fallsale

www.googlemerchandisestore.com/?utm_campaign=fall_sale


www.googlemerchandisestore.com/?utm_campaign = fall sale