Menu

Viewable cost-per-thousand impressions (vCPM):

We help you to get prepared and pass your Marketing online Certification exams. It’s a better way to learn what you need using our Top Quality Time-Saving Guides and practical tips and tricks. More info: https://www.certificationanswers.com/en/

Viewable cost-per-thousand impressions (vCPM):

 A)  applies to all ads that appear in Google Search and on the Display Network
 B)  lets you pay only for the impressions that become viewable
 C)  lets you bid based on AdWords' projected views of your ad
 D)  counts an ad as "viewable" when 75% of it is visible on the screen for 5 seconds or more

Explanations:

If you'd like to pay only for ad impressions measured as viewable, you can with viewable cost-perthousand impressions (viewable CPM). An ad is counted as "viewable" when 50 percent of your ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. You can select Viewable CPM as a bid strategy when you choose CPM bidding for your "Display Network only" campaign.
Read more here: https://support.google.com/adwords/answer/3499086?hl=en