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What's needed to create a "Display Network" campaign to start promoting an app in other apps and on mobile websites?
A) Prior placement of an ad for the app on the Search Network
B) The serial number of the promoted app
C) The app package name (Android) and/or app ID (iOS) of the promoted app
D) The selection of at least two mobile targeting options
Explanations:
If you want to promote an app you will need he app package name (Android) and/or app ID (OS) of the promoted app.
Read more here: https://support.google.com/adwords/editor/answer/6402059?hl=en