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Bob is seeing low traffic for one of this product groups and daily spend is low. What could he do to help increase impressions and traffic?
A) Raise the campaign's daily budget
B) Increase bids on product groups
C) Add negative keywords to the product group
D) Add a promotional message to his ads
Explanations:
Increasing bids on product groups will lead to more impressions and will increase traffic. However finding an optimal bid is just one factor optimizing your adwords campaigns.