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If a product doesn't have an image available, you should:
A) Wait to submit the product until an image is ready
B) Submit an image of a similar product
C) Submit a full color version of your store's logo
D) Submit a placeholder image with a message, such as "Coming Soon"
Explanation:
Landing pages with no image or placeholder images that do not show the actual product are not allowed.
Read more here: https://support.google.com/merchants/answer/188494