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Shopping campaigns use:
Ads promoting local and nearby services
Keyword-targeted rich media ads
Shopping ads created from product data in Google Merchant Center
A combination of text ads and Shopping ads formats
Explanation:
Shopping campaigns use product data not keywords. You will need an AdWords account that is linked to your Merchant Center account in order to set up your Shopping campaign. This allows your Shopping campaign to use the product data you submit in your Merchant Center account.
