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What is a lightbox ad?
A) A remarketing specific ad format to announce new features of your app
B) A type of ad format that shows extra information ("extending" from your text ads) about your business
C) A mobile text ad
D) A cross-screen expandable ad format that optimizes for taps/swipes on mobile and mouse-overs/clicks on desktops
Read more here: https://support.google.com/partners/answer/6135143?hl=en
