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Which of the following is true about apps?
A) The number of app installs on Android tablets is increasing
B) Once a customer downloads an app, they will be likely to return
C) Most smartphone users download apps on a weekly basis
D) The majority of Android apps have been downloaded
Explanation:
People are likely to return after they have downloaded an app. However, a big part will just forget your app just after installing or will remove. It could be little confusing, that's why most online tutorials give you a wrong answer (number 2 in this case). A fact is that numbers of installs are increasing constantly and there are no place to argue.
People turn to apps to ease their daily grind. And they’re more likely to use them if they serve a specific purpose. Our research revealed that two in three will use an app frequently when it simplifies their lives.
Apps can be quite helpful during a customer’s purchase journey. In fact, one in two app users turns to them to find information about a business or product or even to make a purchase. The flip side is that apps can also be abandoned immediately after that transaction. Thirty-eight percent of those surveyed said they’re likely to download an app when it’s required to complete a purchase. Once they’ve completed that purchase, however, half will uninstall that just-downloaded app and move on.
