Menu

You should use multiple ad groups when you want to:

We help you to get prepared and pass your Marketing online Certification exams. It’s a better way to learn what you need using our Top Quality Time-Saving Guides and practical tips and tricks. More info: https://www.certificationanswers.com/en/

You should use multiple ad groups when you want to:

 A)  Use a different bid modifier for products in the same shopping campaign
 B)  Set a different priority on bidding within the same Shopping campaign
 C)  Target a different country within the same Shopping campaign
 D)  Link products from a different Merchant Center account

Explanations:

Dividing your products into groups lets you set different bids in the same Shopping Campaign and manage your campaign more effectively