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You want to prevent your ads from appearing for certain search terms. How would you do it?
A) Remove the related search terms from your product titles in your product data
B) Put shorter descriptions in your product data
C) Remove products from your product data
D) Add negative keywords to your campaign or ad group
Explanations:
It's important to add negative keywords to your campaigns to optimize your ads and reach only very targeted audience. Negative keywords can help you reach the most interested customers, reduce your costs, and increase your return on investment. When you add terms as negative keywords, your ad won’t show to people searching for those terms.